Milestone #4

1. Brand Name

   Do the research to make sure this is a unique brand. Does it give a clue to what the business is? How does it measure up to your competitor’s brand names?

2. Production Plan

   What will your brand produce. Is this a digital, physical, service-based, or a combination? Use your monthly income goal to determine how many products or service-hours you need to sell each month; then create a daily or weekly production plan based on this info.

3. Launch Strategy Is it more appropriate for your brand to do a soft launch or a hard launch? Either way, list all the elements you need and steps you will take in order to achieve this launch.

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